Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Are you paying attention to the changes AI is bringing to the agency world? How have you been finding ways to incorporate it to streamline processes? Would you consider hiring a dedicated innovation role to keep track of these technological advances and not fall behind? Today’s guest has been in the industry for over 20 years but has been active in staying on top of new technological developments that will change how marketers operate forever. He’s actively testing new uses for AI and working to keep his team excited about learning everything they can about these developments. Discover why refusing to learn and adapt will leave your agency in the past and the importance of a good AI prompt to get the best results. Jeff Lizik is the president of RedShift Digital Marketing, an ROI-focused business that defines itself as more of an “anti-agency”. His team promises to increase clients’ visibility, boost website traffic, and grow their business while building real relationships that will impact their businesses. J