Content Strategy Interviews

Peter Compo Peter Compo says that "the number one thing missing in most strategic plans is a strategy." He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview. Peter points out that true strategy involves tough trade-offs and lots of collaboration. His pragmatic approach lets strategic objectives emerge organically, includes a variety of stakeholders, and applies adaptive thinking to address tough questions that have no obvious answer. We talked about: the origins of his book, The Emergent Approach to Strategy: Adaptive Design and Execution how the "number one thing missing in most strategic plans is a strategy" the reasons that real strategy always involves trade-offs and even pain how to help teams and people cope with the pain of inevitable loss the difference between granularizing the goals you're hoping to succeed into a list and formulating a true strategy how to dea