Content Strategy Interviews

Matt Hayes Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization. Among the secrets to their success: democratizating their content guidance, focusing on efficient decision-making, and working closely with their design-systems colleagues. We talked about: his work as a Staff Content Designer at LinkedIn the impact of the arrival of generative AI his take on place for AI in the content-design world the democratization of content guidance at LinkedIn how they triage content-guidance decision-making at LinkedIn how they communicate changes to their content-design guidance to design system staff and other users of the guidance an example of typical content design deliberation process his take on the differences between IC (individual contributor) roles and manag