Market Leaders Podcast

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Paul discuss: - Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing - How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers - His department’s methodology of “incubating" new ideas to facilitate a successful rollout across Holland & Hart - How you can combine productization with marketing metrics to model ROI of marketing & BD efforts - How to effectively onboard the newest technologies that complement and augment your lawyers’ practices