Market Leaders Podcast

Join David Ackert as he interviews Jill Weber, who is Chief Marketing & Business Development Officer at Stinson Leonard Street and 2017 President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss: - How Jill built a business development training program at Stinson that has been running for more than 12 years - Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts - How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients - Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture How she made attorney branding a key element of Stinson's legal business development