Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

What fears or limiting beliefs hold agency owners back from pricing their services assertively? What critical ingredients are you missing to confidently quantify value? Today’s guest co-founded a small yet highly profitable creative agency in less than four years by starting out with a clear concept of the value she provides. Charging according to your worth is usually a difficult subject for many agency owners, as it gets to the core of how they value their work. However, establishing your value and pricing it accordingly sits at the heart of every agency's growth potential. Tune in to learn how starting out with a clear idea of your pricing will help you find your ideal audience faster and weed out bad prospects. Shannon Fitzgerald is the co-founder and CCO of The Hooligans Agency, a boutique agency specializing in video content for small to mid-size agencies, advocacy organization, non-profits, and more. As she puts it, they make culturally dope shit that makes the world a more fair and equitable place.