Content Strategy Interviews

Sophie Tahran As the field of content design grows and matures, so too do the organizations in which content designers practice. At Condé Nast – the publisher of iconic brands like The New Yorker, WIRED, and Vogue – Sophie Tahran has built content-design orgs from one-person units to company-spanning teams. Her latest work has been informed by original research that she conducted to learn more about how other companies design and manage their content-design organizations. We talked about: her work as a design director at Condé Nast the evolution and growth of the content-design profession over the past 10 years her research on org design for content-design organizations the trends and models that emerged in her research one of the key findings of her research: the importance of have a community of craft the Condé Nast multi-brand design system how they incorporate content design into their design systems how difficult it remains to adequately staff content-design teams what she discover