Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

703: Speak to Your Emotions to Make a Social Connection: Empathy, Understanding, and Curiosity with Laura Long

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Synopsis

Optimizing Marketing Practice with a Heart Connection. - It's usually in the TV Shows. - Good example is a heartfelt story and then connecting the performers. - As a marketer,we go for our emotional reactions before we take an actions, which is one of the biggest turn offs, when the seller tries to rush the experience. - another turn offs, talking the wants and needs of the audience and if it's not related we jump out very quick. - Rich Lipton says Most people don't want to know how you do it better how you do what you do they wanna know why you do what you do. -Customers know their basic needs. meet their primal needs.  - Heart is the keeper of our emotions. Filtering our hearts to get what we want, its physical neurologic aspect. - If we'll put voice to the filter,it will say give me a social connection, speak to my emotions - So it's part of our physiology, its saves mental and energy and gets straight to the heart matter WHAT'S MOST IMPORTANT TO THE PEOPLE YOU WANT TO ENGAGE WITH? DO Y