Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Mr. Marketology Jeff Beale can teach you to become an authority using the four C's: Content, Contacts, Communication, and Consistency. He tells us how to identify and understand our audience, optimize for social media, sell based on emotional triggers, and differentiate yourself from the crowd. Display TranscriptRobert Plank: Our guest today is best-selling author and marketing strategist, Jeff Beale. He helps businesses leverage their knowledge to gain authority status in their industry, and then he uses authority marketing to generate even higher converting leads. Hey, Jeff. I'm Robert. How are things today? Jeff Beale: Things are going well. Thanks for having me on the show, Robert. Robert Plank: I'm really glad that you're on. The stuff that you do, you help people gain authority status and do authority marketing, so what does that entail exactly? Jeff Beale: Marketing basically in a layman's term is to become the go-to person in any product or service. Authority marketing is when somebody's hungry ri