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047: The Mom Test: Is It the Reason Your Internet Marketing is Suffering?

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Synopsis

Don't be another statistic! Run your online business model, product, and sales letter through "The Mom Test" to discover how to sell faster and easier without resorting to painful "copywriting" or piling a lot of extra money into your business. It'll simplify your internet marketing... Bad situation: A lot of internet marketers too caught up in ‘jargon’ and reinventing terms for concepts that already existed + a lot of people not wanting to look stupid and admit that they don’t know what something is = missed sales . Too many marketers get too involved in making simple concepts difficult OR they are so vague and oversimplified that they sound ‘sketchy’. Your marketing should ideally be able to pass "The Mom Test"... Piece #1: Can You Explain What It Is That You’re Doing Online In A Way That Your Mom Could Understand It? In other words, can you explain it to someone who isn’t "stupid" but is not necessarily internet-savvy and has zero interest in "internet tech stuff." Piece #2: Are You Solving A Real Probl