Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

The Difference Between an Offer and a Product The Product: This is a solution to a problem. Also called an "information product" The Offer: Is the whole package grouped/stacked in a way that's really "sexy" Let's Break Down Information Products Here's a little exercise for you: Go to ClickBank.com. At the top there is a tab that says "Marketplace." Click on the magnifying glass. It shows top offers on this site. These are real things that people are looking for-i.e., infertility cures, how to play piano, etc. Since people are looking for them, you know now that these are subjects that people are willing to pay for if you provide an "information product" that will help them fix it. An Information Product can be an E-book, a video, or a PDF file. It just needs to be digital. An Information Product is a step-by-step repeatable solution to a problem many people have. Let's Break Down Offers An offer is how you "package" the Information Product. Most solutions involve combining 2-3 things, if not more, so thos