Content Strategy Interviews

Anna Potapova & Arnaud Frattini With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a broader understanding of content practice in the country. They've shared some of their discoveries in an article on content design in China, and they're building a new community to share practice ideas with other content strategists and designers. We talked about: their work as content designers for the AliExpress app at Alibaba the fast-paced and competitive business environment in which they work a foundational difference in the information density preferences of Chinese consumers how they localize their content-design content how content design is organized and managed at Alibaba the new content-design community me