Don't Stop Us Now! Podcast

We are back!! Yes, we know, we’ve had a long and awesome holiday :-)!  We hope your year has got off to a great start too. We have a blockbuster episode to leap into 2024 and it’s all about someone who stewards equally blockbusting brands. Ellie Norman runs marketing, communications and fan engagement at one of the world’s biggest sporting brands, the famed football club, Manchester United. Our minds were officially blown when Ellie told us she has to market to 1.1 billion fans around the world. That’s an incredible audience for any marketer. It’s not just the iconic Man United sporting brand that Ellie has experience with; she’s also been Global Director for Marketing and Communications at Formula One where she helped popularise the franchise. In fact, Ellie’s career has featured a lot of male-dominated industries and sectors as she also spent six years in marketing roles with Honda Motors in Europe. Her take on how to thrive and succeed in these environments is uplifting.