Content Strategy Interviews

Terry Roach Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all stakeholders can consult. We talked about: his work as the founder and chief product officer at Capsifi how they do business enterprise modeling how business modeling helps businesses develop a holistic understanding and dynamic representation of their enterprise his definition of an enterprise ontology: "a conceptualization of a business, a common, universal model" the importance of enterprises having an operating model the role of a knowledge graph a framework that he uses which grew out of his academic work that accounts for business capabilities and value streams and tracks customer journeys how he measures the success o