The Recruiting Future Podcast - Innovation In Hr And Recruitment

Ep 45: Social Media For Employer Branding Done Brilliantly

Informações:

Synopsis

Based on what I see during my work as a consultant it is fair to say that most employers are still struggling to use social media effectively for recruiting. Even the concept of using it as a key platform for Employer Branding and Employee Engagement seems like an impossible dream to many. However as Facebook, Instagram, Twitter and LinkedIn embed themselves further into everyone’s lives all companies will have to think differently about the methods they use to attract, recruit and retain talent.My guest this week is someone who is a genuine pioneer round social engagement in the talent space. Chris Ebbeler is Director of Workplace Community for Chili’s, a company who are embracing social media in a way that is just brilliant.In the interview we discuss:    •    How Chris got both his job and buy in from his leadership team to do what he does    •    How Chili’s have used social media to shift deeply held brand perceptions and are now considered a great place to work    •    Why their employees are at the hea