Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

Over the recent months, I have observed how agencies have been experiencing the impact of economic uncertainty – including the stalling of client decision-making, frozen budgets, disappearing pipelines, and everything in between. In their recent BenchPress report, The Wow Company described last year as ‘brutal’ for agencies, and as 2024 adds more political uncertainty, there is […] The post EP87: Why we need to stop ‘doing’ new business | Lucy Mann appeared first on Gunpowder Consulting.