Content Strategy Interviews

Michael Haggerty-Villa Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation. This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too. We talked about: his work as the Director of Content Strategy at Teradata the scope of the design system documentation at Teradata how he triangulates on the truthiness of the complex content ecosystem the structured-content infrastructure that he works with his preference to bridges silos, not bust them the style council he convenes to help align stakeholders on language and other topics the differences in content needs in design systems for B2C companies vs. B2B the tooling he uses to manage, and the scope of, the Teradata design system how they establish standards a