Content Strategy Interviews

Tuija Riekkinen Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system. Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale." We talked about: her work as a digital product leader at IKEA where she has led teams working on both design systems and content management systems her unique holistic approach to managing diverse, agile teams how she aligns a variety of stakeholders around language the similarities she sees between design systems and content management systems how design systems and content systems differ her hypothesis that "good content management enables creativity in scale" how she educates stakeholders about the benefits of managing decoupled, semantically meaningf