Leader Manager Coach Podcast

Rob interviews Amanda Cromhout, who is a highly successful businesswoman and expert in the field of customer loyalty.Amanda shares her journey from working for British Airways to founding her own global loyalty consultancy, Truth. She discusses the importance of pushing outside of one's comfort zone and embracing challenges that scare you.Amanda also reflects on the lessons she learned from her childhood and the influence of her parents in shaping her determination and resilience. She shares stories of her adventurous expeditions, including climbing the Himalayas and sailing for three months, and how these experiences have shaped her approach to life. KEY TAKEAWAYSAmanda's career in loyalty marketing was not a planned path, but rather an evolution based on her interests and experiences in the airline industry.Amanda faced challenges when starting her own business, including financial struggles and the need to learn how to value her services and set appropriate prices.The name "Truth" for her business was chos