Leader Manager Coach Podcast

By being the guide and not the hero you will become a leader. Rob dives into Donald Miller's book - Building a storybrand to analyse the seven aspects of your life's story and how they apply to business, brand and marketing. Discover what it takes to guide your customer on their journey and how you can find success applying the seven principles of life to your own story. KEY TAKEAWAYS  The whole of life is a story broken into seven aspects. A character with a problem and a guide to help them. There's a plan to follow, a call to action and assistance from others with the goal of ending in success. The principles of life can be applied to business, brand and marketing. By putting yourself out there to grow you become the hero of your story. But for you to become a leader you need to make your customer the hero of the story. We're all wired to focus on what we have to achieve but we have to learn empathy, compassion and caring in order to be successful in life. Be the guide, not the hero.&nbs