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Bert Jacobs (@Lifeisgood) is co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. He's also the co-author of the recently published Life is Good: The Book.The Cheat Sheet:Why is optimism so important?How did Bert Jacobs and his brother John turn a t-shirt company that operated from a van into a multi-million dollar business celebrating optimism?Gratitude is just one "superpower" unlocked by practicing optimism -- we talk about nine more.Learn how these superpowers allow you to overcome obstacles and embrace opportunities.Less is more: why do simple things often resonate more than the complex?And so much more...Show notes at http://theartofcharm.com/podcast-episodes/bert-jacobs-life-good-episode-502/HELP US SPREAD THE WORD!If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible