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Alex Kouts gives us the edge we need to overcome our fear of negotiating and make deals that benefit both sides of any arrangement. The Cheat Sheet: Why everybody's price is an f-you price, according to Alex. (11:15) How to emotionally prepare for awkwardness of negotiations. (23:20) BATNA: what is it and why is it so important? (31:10) Why women are better at negotiating than men. (32:30) When to apply the silent strategy. (35:05) What's the nuclear option in negotiation and how do you know when to push the red button? (48:30). And so much more... Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/alex-kouts-art-negotiating-episode-326/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming! Learn