Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

Early on in my agency career I often used to hear the expression ‘great creative work will sell itself’, and its close cousin ‘do great work and the clients will come’. Of course we know that in reality, certainly for the majority, these things are rarely true, but I’m still surprised by the number of […] The post EP88: Beyond creativity – the commercial skills you need to succeed | Tim Perry appeared first on Gunpowder Consulting.