Play To Potential Podcast

GUEST Ayelet Fishbach, Ph.D., is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business and the author of Get It Done: Surprising Lessons from the Science of Motivation. She is the past president of the Society for the Study of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making.  In the podcast conversation, we start with her journey from the sharing economy of the Israeli Kibbutz which is based on the principles of equality, public ownership and voluntariness. From there she goes to the other extreme which is the University of Chicago which is all about Capital Markets and incentives drive human behaviour. We then dive into her recent book and talk about the various elements of motivation – how we think about goal setting, psychological reactance and what it can teach us about parenting, motivating ourselves during the long middle, mining the silent graveyard of failure,