Law Abiding Biker | Street Biker Motorcycle Podcast

LAB-252-Harley-Davidson's Efforts to Draw a Younger Generation-Guest Michael Rubinson

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Synopsis

Official Website: https://www.lawabidingbiker.com It's well known that Harley has been struggling for some time and sales have been declining steadily year to year. There’s just not a big demand for the bigger expensive touring bikes that make up the core of its model line. The company’s loyal base of older customers, who drove a Harley revival during the 1980s and 1990s, is aging and purchasing fewer new motorcycles. Patron member Michael Rubinson of Law Abiding Biker Media listened to podcast episode #241 titled, "Harley-Davidson End Times! CEO Levatich Quits?". We talked in that episode about Harley trying to draw a new younger generation of riders and where they are failing.   Note: You should also check out my very popular video I did no these matters Video-Harley-Davidson End Times! CEO Matthew Levatich Quits SUPPORT US AND SHOP IN THE OFFICIAL LAW ABIDING BIKER STORE Michael left us a voicemail in response to that podcast episode. Being 28 years old and having an education and background in marke