Law Abiding Biker | Street Biker Motorcycle Podcast

Official website: https://www.lawabidingbiker.com Matthew Levatich, the CEO of Harley-Davidson since 2015, stepped down recently. As he left, Levatich said, “I am proud of what we have achieved during my time as CEO, in one of the most challenging periods in our history.”  It's well known that Harley has been struggling for some time and sales have been declining steadily year to year. There’s just not a big demand for the bigger expensive touring bikes that make up the core of its model line. The company’s loyal base of older customers, who drove a Harley revival during the 1980s and 1990s, is aging and purchasing fewer new motorcycles. Because the company needed to do something quickly, they selected Levatich as CEO back in 2015 to try to save the company.  Levatich joined the company back in 1994 and served as a chief operating officer from 2009 through 2015 prior to becoming CEO.  So, he had a good background and knowledge within the company. SEE VIDEO: Harley-Davidson End Times! CEO Matthew Levatich Quit