Law Abiding Biker | Street Biker Motorcycle Podcast
LAB-184-Is Harley-Davidson Failing to Connect to its Core Customers? Marketing Mayhem?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:45:43
- More information
Informações:
Synopsis
Official website: https://www.lawabidingbiker.com Over the past several years the Harley Marketing Team seems to have taken the wrong path & made some poor decisions. It's understandable to most riders that Harley-Davidson as a company needs to stay legitimate & boost sales in an ever-changing market. However, many of Harley's most hardcore and brand loyal customers feel the Motor Company is losing touch with them. Based on Harley's cheaper priced, smaller & lighter motorcycle line-up of Street and Sportster series, it's clear they're trying to draw new younger riders. This makes sense as their core customer base is now middle age or older. In their quest for new younger riders, Harley seems to be forgetting who is still feeding them and they're not paying attention to their core customer base. If Harley ignores and loses their core customers they will be in big trouble. Harley has a YouTube channel, but it just doesn't connect with riders. Their videos are overproduced and lack any real useful i