Content Strategy Interviews

Jeffrey MacIntyre Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect. We talked about: two trends he sees that are driving content strategy for customer experience: product thinking and the need for better IA in large enterprises the opportunity that better IA affords to build a competitive moat around your business how structured, semantically meaningful content and enriched metadata enable better personalization his take on the "personalization gap" his prediction that something like the Hippocratic oath will emerge in the near future to address ethical issues around AI the importance of a cross-functionally and collaboratively generated controlled vocabulary h