Content Strategy Interviews

Pavel Samsonov Pavel Samsonov is a UX product designer with a deep appreciation of content. His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons. Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he uses that awareness to align and motivate stakeholders. We talked about: his design work at Amazon Web Services working on products for cloud clients his content-first approach to design his observation that the web is simply made up of containers for forms and forms to input the content his take on the "semantic environment" in organizations the five working backwards questions they use at Amazon how he uses workshops to get executives and other stakeholders to "entertain different views of the world" his take on the difference between validation and research the benefits he sees in working with low-fidelity deliverables the "synthes