Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Escaping Operational Tunnel Vision by Focusing on Strategic Agency Growth, with Samantha Martin | Ep #704

Informações:

Synopsis

Do you feel trapped in an operation tunnel vision? Are you ready to shift your attention toward strategies for agency growth? Our guest today initially viewed strategy sessions as a luxury she could only afford once her agency had achieved significant success. However, upon receiving guidance from a coach to address alignment issues, she and her partner began scheduling daily strategy sessions and prioritizing working on the business rather than just in it. Tune in to hear about her accidental path to agency ownership and her vision for the future after implementing more intentional planning for growth. Samantha Martin is the co-owner of Prime Marketing Agency, a female-led experiential agency that creates epic brand experiences that leave a lasting impression. She discusses her entrepreneurial spirit and how she navigated through different roles before landing in her current position. In this episode, we’ll discuss: Navigating cashflow constraints. Unshackling from RFPs and into a more relationship-bu