Play To Potential Podcast

GUEST Bill Carr is the Co-Author (along with Colin Bryar) of the recently published book Working Backwards - Insights, Stories and Secrets from Inside Amazon.  In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early 2000s―a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life. The book offers unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. The book demonstrates that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices. In our conversation, we first spoke about some of the di