Herbusiness - Insights For Women In Business

In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto. Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience. In This Episode:  -> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it). -> How to create an authentic brand voice that connects with your target audience and is true to you. -> Hear how Alex’s journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry. -> Discover Alex’s 3-part short f