Intelligence Squared

Social media is like fast food – rapidly consumed for instant gratification. No wonder social media demeans art. Artworks that instantly seduce online become tedious when contemplated over time in the flesh. Once art goes viral, it gains traction, particularly in the market, and becomes unjustifiably acclaimed. Museums may be keen to reach new audiences, but can great masterpieces really be appreciated on the miniature canvas of your mobile phone screen? Shrink art and you shrink its power – no one can really believe they've experienced an artwork without examining the ideas and the artist's mastery of their medium. And this is an even bigger issue when it comes to experiential artworks such as performance or virtual reality. What nostalgic nonsense, say digital art fans. Attacking social media is like attacking photography in the 19th century. The internet is the medium of the age. To ignore it is to reject the future. For existing masterpieces, social media is the key to all the world’s museums and gallerie