Content Strategy Interviews

Cruce Saunders Content is a precious business asset and should be treated as such in enterprise accounting. Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like an ephemeral one-time business expense. He still sees a lot of work ahead, but Cruce is more hopeful lately that coordinated efforts by content leaders can get content out of the expense category and into an asset category on the corporate balance sheet. We talked about: his work at [A], a consultancy that focuses on intelligent content supply chains for large enterprises the accounting principles that show why content should be viewed as an asset on a balance sheet, not an expense on a profit and loss statement the kinds of content that should be treated as enterprise assets: documentation, support content, durable marketing content, and other types of content that deliver value over the long term