Content Strategy Interviews

Hilary Marsh Organizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions. Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the nature of the organization, but the intent always is to glue back together content that has been disconnected by organizational silos. We talked about: her background as a content strategy practitioner and community builder the focus of her practice on professional-association industry her assertion that "content is the way our work is manifested in the world" the urgent challenge of aligning an organization's content when it's created and shared by a variety of people and roles the three kinds of "glue" she sees that can reconnect disconnected content: taxonomy internal communications groups of people who come together to make decisions how content strategy is like conducting an orch