Play To Potential Podcast

GUEST Raj Raghunathan is a professor of Marketing at the McCombs School of Business at The University of Texas at Austin, where he relies on themes from psychology, behaviorial science, decision theory and marketing to explain consumption behaviour. He also studies the impact that people’s judgments and decisions have on their own happiness and fulfilment. Based on his research, he teaches a very successful online course on Coursera on Happiness (named A Life of Happiness And Fulfillment). His book (titled, If you’re so smart, why aren’t you happy?) was released in the US, UK, and India in 2016.  In our conversation, he speaks about his journey to researching happiness and his take on why so many people around us who are smart and successful but not necessarily happy. He talks about some common pitfalls people get into and some perspectives on how we can prioritise (not necessarily pursue happiness) in our lives.  He is an alumnus of BITS Pilani and IIM Calcutta. This conversation was published in May 202