Play To Potential Podcast

GUEST Ambi Parameswaran is the Founder of Brand-building.com, a Brand Advisory Organization. In a career spanning 30+ years, Ambi has handled assignments in Marketing, Sales and Advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at FCB Ulka where he spent about 25 years finishing as ED & CEO of FCB Ulka Group. Ambi has also been a prolific author and his ninth book is 'SPONGE - Leadership Lessons I learnt from my Clients'. The book (SPONGE) discusses some of the key lessons Ambi has learnt working with his clients over the years. It talks about his interactions with leaders ranging across Ratan Tata, Azim Premji, M. Damodaran, Karsanbhai Patel, Dr. Varghese Kurien, Vinita Bali and Rohinton Aga. We spoke about his insights from the book around how leaders take risks, how they leverage wisdom from experts, how they keep connect with their consumer and more. We also spoke about lessons from his journey and his thoughts on building a credible pers