Play To Potential Podcast

GUEST  Rama Bijapurkar is India’s most respected thought leader on market strategy and India’s consumer economy. She has an independent consulting practice and works across sectors and organization types, describing her mission as “bringing market and customer focus to business strategy”. In addition to her consulting practice, she is on Boards of several blue-chip companies. She is a regular visiting faculty at the Indian Institute of Management (IIM), Ahmedabad, her alma mater, and is a member of its Board of Governors. Rama has published several books - “We are like that only”, “Understanding the logic of Consumer India”, “Winning in the Indian Market”, "A Never Before world: Tracking the evolution of Consumer India” and “Customer in the Boardroom: Crafting Customer based Business Strategy" In our conversation, Rama talks candidly about how she has navigated the world of opportunity as a solo-advisor with a specific emphasis on how she has chosen a playground that uniquely leverages her strengths and pa