Threading The Needle

In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we jump into the world of ecommerce measurement, focusing on the critical topic of incrementality. Nick shares his extensive experience in the industry, discussing the importance of accurate measurement and how it has evolved over the years. We explore the challenges brands face with various measurement solutions and the pitfalls of relying on a single tool to solve all measurement problems. In this episode, we cover: -The concept of incrementality and why it’s crucial for understanding the true impact of your media spend. -The role of Measured in helping brands navigate the complex landscape of ecommerce measurement. -Common misconceptions about platform-reported results and how to approach them. -Strategies for optimizing media mix and making data-driven decisions. -The importance of a structured testing roadmap and how to prioritize measurement efforts. This episode is packed with valuable