The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Use Contact Marketing to Break Through to Anyone | Stu Heinecke - 1817

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Synopsis

You want to speak with a company's high stakeholders but have no idea how to reach them. Prospecting is always a challenge for sellers, but it’s easier when you use this powerful sales technique that’ll get through to anyone.  In this episode, I chat with Stu Heinecke, a Wall Street Journal cartoonist, marketer, and author, about using contact marketing for prospecting.  Listen to the secrets he used with his sales teams to reach prospective clients and close more deals. Stu Heinecke’s Background Stu Heinecke, a Wall Street Journal cartoonist, discovered the power of “Contact Marketing” early in his career, earning him two Hall of Fame nominations as a marketer. He now hosts and writes for the How To Get A Meeting with Anyone podcast and blog. Additionally, Heinecke is the founder and president of Contact, a company specializing in contact marketing. Importance of Business Cards When was the last time you saw someone pull out a business card? Thanks to the digital world we live in today, it's r