Content Strategy Interviews

Preston So The CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences. While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfied and disillusioned. Preston So argues that the solution to this situation is universal CMS. We talked about: the unique place in the software world that CMSs occupy how the need for cross-functional collaboration in a CMS drives the need for something like a universal CMS how the focus of headless CMSs on the developer experience has affected the end-to-end experience in content architectures his thoughts on the need for "a single UI to rule them all" the trends that have driven the move to decoupled architectures and headless CMSs the disconnect he sees between the need to address omnichannel content delivery and the expectations of content aut