The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Are you addressing your customers' pain points? If not, you may not truly understand what they want from you. In this episode, I speak with Phillip Swan, a top expert in customer experience. Tune in to hear his insights on why customer-centricity is crucial in today's business world, especially in 2024. Phillip Swan's Background Phillip Swan is a seasoned customer experience expert with decades of experience. He prioritizes the customer and helps clients reimagine business models using responsible AI.  His customer-centric approach emphasizes that while the customer isn't always right, but understanding their pain points is essential.  Phillip's dedication is also reflected in his work with Lingo Aid, an organization focused on improving customer interactions and outcomes. The Evolution of the Customer Journey Did you know that 76% of B2B buyers avoid human interaction until absolutely necessary? Phillip shares why businesses must ensure their marketing efforts provide sufficient information to bu