The Bossbabe Podcast

What comes to mind when you think of self-care or a better question yet, do you even have a self-care routine? We’re joined by Dianna Cohen, Founder of Crown Affair, a high-quality haircare line rooted in ritual. Dianna’s mission is to help women transform their self-care routine by instilling rituals, starting with one of the most neglected areas - your hair.  Dianna is a queen in all things DTC e-commerce and has worked with amazing brands such as Away, Harry’s, and Outdoor Voices. Her passion for building brands and crafting narratives that connect with the consumer on a deeper level inspired Dianna to create her own brand, Crown Affair.  If you want to build a product-based business in 2020, then listen up. We’re diving deep into what it means to create a brand with intention and how to craft a narrative that resonates with the consumer because it’s simply not enough to just have pretty packaging. You have to disrupt the larger industries by creating a unique line where each product is designed with meani