Viewpoints

What is it that makes you buy one brand of vodka or soup or ketchup over another? Do you like the way it tastes? Is it a brand that you remember your favorite movie star using? Or is it something else? We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains, memories, and how we perceive ourselves using a product or service. Learn more about your ad choices. Visit megaphone.fm/adchoices