Kuci: Film School

BRANDY HELLVILLE & THE CULT OF FAST FASHION dives int a world where fashion is identity for teenage girls and one brand, Brandy Melville, has developed a cult-like following despite its controversial “one size fits all” tagline. Hiding behind its shiny Instagram façade is a shockingly toxic world, a reflection of the global fast fashion industry. Through a calculated social media presence and promoting an unattainable aesthetic, fueled by Instagram campaigns featuring its own employees and select “Brandy girls,” Brandy Melville conferred a sense of coolness to the teens who wore the tiny clothes that quickly exploded and today has nearly 100 stores in over 15 countries and over 80 cities worldwide. Fast fashion isn’t all glitz and glamor – it’s an exploitative business that pollutes the planet for the sake of profit. Media stories have exposed some of Brandy Melville’s unsavory practices and that’s why some call it Brandy Hell-Ville. BRANDY HELLVILLE & THE CULT OF FAST FASHION examines the far-reachin