Tips For Work And Life With Andrew Lacivita

I spent more time coming up with complete title of The Zebra Code: A Step-By-Step Guide to Mastering Career Skills That Make You a Standout Professional than writing the entire book. 7 months for the title. 6 months to write the entire book (really 5, because I spent a month polishing). True story. Why? I wanted to get in… Something unique (and avoid generic leadership-y titles like The Leadership Code yawn). Short main title (2-3 words only). A metaphor people will understand. Ability to coin, copyright, unique URL for the title, etc. Ongoing books in a series (for future offsprings). Tell them what’s inside (of course). Demonstrate there’s a framework (but didn’t want to be wordy). Make a promise as to what will happen when they read the book. Be specific about reader avatar (title needed to include something about the “who”). So, it shakes out… Code = Takes care of the item on methodology inside. Guide = It IS a guide, but I could have used the word “system” here instead. Mastering the Career Skills = I