The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

It’s no secret—a structured sales process can significantly boost your ability to close deals. Following a proven step-by-step method reduces the pressure and uncertainty when a potential buyer says "no." In this episode, I sit down with Gregg and Mike, co-authors of Sales Sucks, But It Doesn’t Have To, to discuss the sales strategies that have fueled their success. Tune in to learn how you can apply their techniques to achieve the same results. The Genesis of "Sales Sucks, But It Doesn’t Have To" Greg and Mike's Previous Roles: At their last company, Greg and Mike devised technological innovations that expedited onboarding and sales processes, helping the company grow faster than its competitors. Why Write the Book: After realizing that new sales representatives could improve by using these effective methods, they decided to create a book to outline their step-by-step process. Sales Methods for Leaders and Reps Rapport and Problem-Solving: Establishing rapport and understanding client problem