Cx Chronicles Podcast

Hey CX Nation,In this week's episode of The CXChronicles Podcast #218 we  welcomed Dennis Armbruster, Executive Vice President at The Verde Group. The Verde Group is a customer experience consultancy, creating value by employing a proprietary research  methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones.Verde clients use @Risk analysis to understand why their customers behave in a certain way and what actions to take to alter those behaviors.In this episode, Dennis and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.**Episode #218 Highlight Reel:**1. Understanding how to leverage market research to boost customer loyalty  2. Identifying the core friction points in your customer experiences 3. Involving your customer facing team in th