Second Life

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Tod