Grow My Accounting Practice | Tips For Accountants & Bookkeepers To Grow Their Business

Show Summary: In today’s episode of the Grow My Accounting Practice podcast, we are excited to welcome Michelle Weinstein, a seasoned sales expert and founder of The Abundant Accountant. Michelle dives into the core challenges that firm owners face when it comes to sales, particularly the difficulty of increasing fees for existing clients. She shares insights into why many accountants, CPAs, and bookkeepers struggle with pricing and undervalue their services, often feeling hesitant to charge what they're worth. Michelle highlights the importance of shifting the mindset around sales and emphasizes that the key to success lies in understanding and communicating your true value to clients. Throughout the episode, Michelle also explores effective strategies for overcoming these common obstacles. From developing confidence in sales conversations to mastering the art of value-based pricing, she provides practical tips that firm owners can immediately apply to increase their revenue without taking on more work o